For Service-Based Companies

Strategy That Sells. Results That Scale.

I’m Ronnie, your Fractional CSMO, transforming scattered efforts into a Profitable Strategy for sales success. A strategic partner, guiding you towards a system that makes money without the hefty executive salary.

Get Strategy & Implementation – The perfect duo for your business.

Get a no-pressure consultation to see if the solution is a fit for you.

Service-Based Businesses Making At Least 20K pm+

Discover How You Can Use A StrategyFirst UnifiedVision Sales and Marketing Plan To Unlock Consistent 6 Figure Monthly Revenues and Retire or Sell a Decade Earlier

Step 1 of 1: Watch Full Video (3 mins.)

If you want MORE qualified opportunities & a consistent flow of NEW clients, book a call...

Step 2 of 2: Book A Strategy Call

Let's be honest - is your sales & marketing to-do list starting to look like a novel?

Trying to run your business and market it at the same time?

Struggling to compete with lower prices?

Attracting less-than-ideal client's

Juggling marketing tasks without clarity on what works?

Feeling like your website isn't paying off?

No sales system, no measurements, no follow-through.

Feeling stuck without a clear vision of the future?

Experiencing feast and famine cycles in sales?

Unsure how to make social media work?

Build Strategy + Plan

Uncover Insights:

I dive deep to discover what truly resonates with your audience.

Crafting Smart Strategies:

Insights in hand, I formulate strategies that aren’t just clever but effective.

Step-by-Step Execution:

I don’t leave you with just ideas; we give you a clear, actionable roadmap.

The Real Magic?

Putting these pieces together to form something remarkable.

The Journey Together: We’re looking at a 30-day adventure, where we’ll have three meetings, and I’ll be in your inbox, on your phone, keeping the conversation flowing.

Your Project, Your Way: You can take what I’ve built and run with it, or let’s stick together for the implementation. Either way, there’s no fine print or surprise charges. Just straightforward, honest collaboration.

The Investment: It’s $3,000, but here’s the twist – if you’re not completely thrilled with what I’ve done, you don’t pay. That’s my 100% Satisfaction Guarantee.

Insight

1. Conduct Initial Discovery Meeting: I'll learn where your marketing stands today and where you want to take your business tomorrow. Simple, focused, and all about your goals.
2. Complete Online Presence Audit: I'll take a close look at what's working (and what's not) in your marketing today. Together, we'll spot the hidden opportunities ready to fuel your growth.
3. Create Map of Competitive Landscape: I'll uncover what your competitors are doing right (and wrong) in their marketing, giving you the inside scoop to stay ahead of the game.

Strategy

4. We'll talk to or research your ideal clients to discover why they truly chose you - then craft a message that attracts more just like them. Simple, focused, and based on real conversations, not guesswork.
5. We'll set clear KPIs for sales and marketing to keep a close eye on the numbers to tweak and improve as you go. Define a good automated CRM system to seamlessly integrate customer data, streamlines workflows, and delivers personalized insights to drive smarter, faster decisions for sales results.
6. We'll map out your customer's journey - from first discovering you to becoming a loyal fan who spreads the word! We'll recommend the best ways to connect with them every step of the way.

Execution

7. We'll create a custom content plan to attract your ideal customers, using strategies that really work and data to back it all up!
8. Here's your step-by-step game plan for growth - clear, powerful moves you can start using right away!
9. A ready-to-roll content calendar showing what to post, where, and when!
10. Final meeting to walk through our ideas and game plan. We'll show you everything we've put together and chat about your options for making it happen

Strategy & Growth Plan

Your services, and your offer isn’t for everyone, and your marketing shouldn’t be either. Identify your values, refine your personas, target your market, and unlock a research-driven strategy that simplifies with a focus on what matters and uncovers new opportunities.

Testimonial

Reviews From Clients

Alan McKee

CEO, Acurata

Ronnie’s great at making connections, not just gathering leads, and he’s effective at increasing sales by helping us with our offers and improving our conversions.

Kurt Unglaub

National Sales, ReadyCert

Ronnie developed messaging and an offer that has made a tremendous difference in our success. Since implementing campaigns integrated with AI our sales opportunities have increased 10X!

Dave Zaron

CEO, Zaronology

If your looking for transformative results, I highly recommend hiring Ronnie. He cut’s through the fluff that changes the way you approach your marketing efforts. Understands the trends but also knows how to leverage them for maximum impact.

Jeff Huckaby

CEO, Versalytix

Ronnie’s AI know-how has totally changed the game for us in getting new clients – it’s like he’s got a superpower for finding the right people. Thanks to his tech, our client list has grown like crazy, and it’s all because we’re now spot-on with who we reach out to.

Mike Kritzman

CEO, Skillnet

Teaming up with Ronnie was like hitting the jackpot. Working with him over the past year and a half we’ve built a digital marketing machine that’s as reliable as a Swiss watch.

Ryan McKee

COO, Netwurx Technology Group

Ronnie’s guidance has been invaluable to our brand and our business. In a few weeks we had updated all of our messaging and implemented AI personalized marketing campaigns that produced new sales opportunities in the first 90 days.

Why Hire a CSMO Instead of a CMO?

Unified Vision – A Chief Sales & Marketing Officer (CSMO) merges marketing creativity with sales strategy, ensuring every campaign drives revenue, not just visibility.

Synchronized Teams – Sales and marketing become a single, effective unit under a CSMO, directly converting marketing efforts into sales, minimizing departmental disconnects.

Data-Driven Strategy – With a CSMO, decisions are informed by combined sales and marketing data, optimizing both outreach and conversion.

Resource Efficiency – Every action aligns with growth, eliminating wasteful spending on misaligned initiatives.

Ronnie Michael "Fractional CSMO"

Think of a Fractional CSMO as your sales and marketing co-pilot who’s only there when you need them. You get the strategic expertise of a Chief Sales & Marketing Officer without paying for the corner office and fancy title.

After three decades in the trenches with a few Fortune 500 companies and my own startups (checkout my LinkedIn profile). I’ve discovered that breakthrough marketing isn’t about doing more – it’s about doing what matters. I’ll combine time-tested human insights with smart AI tools to cut through the noise and connect with the people who need what you offer.

The old way of marketing was about working harder; the new way is about working smarter. By blending AI efficiency with human creativity, we’ll build systems that grow your business while giving you back your weekends.

No Sales & Marketing Departments, No Ploblem

Get Your Strategy Growth Plan

Discover

Schedule your free no-pressure strategy call.

Strategize

I’ll get to know you and your business what works and what needs fixed.

Delivery

We give you everything you need to scale or we do it for you – it’s up to you.

What exactly does a Fractional CSMO do?

A Fractional CSMO provides strategic sales and marketing leadership on a part-time or project basis. Their responsibilities can include:

Developing and executing sales and marketing strategies tailored to your business goals.
Overseeing brand positioning, market analysis, and customer segmentation.
Leading sales team operations, including training, motivation, and performance management.
Managing marketing campaigns, digital marketing efforts, and sales funnel optimization.
Offering insights into market trends, competitive landscapes, and growth opportunities.

They bring high-level expertise without the full-time commitment, making them ideal for companies looking to scale or needing specialized knowledge for specific initiatives.

How can a Fractional CSMO benefit my company?

Cost Efficiency: You pay for expertise as needed, which can be more economical than a full-time executive.
Flexibility: They can adapt quickly to changing business needs without long-term employment commitments.
Specialized Skills: Access to top-tier talent who might not be available or affordable full-time.
Objective Perspective: An external view can lead to innovative strategies and solutions not seen from within.
Scalability: Helps manage growth phases, market entries, or product launches without permanent staffing increases.

When should I consider hiring a Fractional CSMO?

During growth phases where you need strategic input but not full-time leadership.
When entering new markets or launching significant products/services requiring expert oversight.
If you're facing sales or marketing challenges and need a seasoned expert to diagnose and address issues.
In times of transition, like mergers, acquisitions, or major rebranding.
When your current team lacks the specific skills or experience needed for upcoming initiatives.

How do I assess the effectiveness of a Fractional CSMO?

Set Clear KPIs: Define what success looks like in terms of sales growth, market share, lead generation, etc.
Regular Reviews: Schedule periodic assessments of strategy implementation and outcomes.
Feedback from Teams: Gather insights from sales and marketing teams on the leadership and direction provided.
Market Impact: Monitor brand visibility, customer engagement, and competitive positioning changes.
ROI Analysis: Evaluate the return on investment specifically related to the initiatives led by the CSMO.

What should I look for in a Fractional CSMO?

Proven Track Record: Look for someone with a history of success in similar industries or with similar challenges.
Cultural Fit: Their leadership style should complement your company culture and team dynamics.
Strategic Thinking: Ability to see the big picture with actionable strategies.
Networking: Good connections that can be leveraged for your business.
Flexibility and Adaptability: Must be capable of adjusting strategies based on evolving business needs.

How do I integrate a Fractional CSMO into my existing team?

Clear Communication: From the outset, define roles, expectations, and how the CSMO will interact with existing team members.
Integration Workshops: Organize sessions where the CSMO can meet and work with your teams to align strategies.
Regular Updates: Ensure there are frequent touchpoints for updates, feedback, and adjustments.
Leadership Endorsement: Your endorsement of the CSMO's role can help in smoothing over any initial resistance or skepticism.
Project-Based Integration: Start with specific projects where the CSMO's impact can be immediately measured, fostering trust and acceptance within the team.

FAQs Page

Frequently Asked Questions

Explore our FAQs for insights on how a Fractional Chief Sales & Marketing Officer can drive your business growth, offering strategic expertise on a flexible basis. Learn about the benefits, roles, and integration of a CSMO tailored to your company’s unique needs.